Mobile Patient Lift Brochure - Print & Marketing Collateral
Role: Graphic Designer
Overview: Mobile Patient Lift needed a brochure to educate potential customers and B2B vendors on the benefits of their Freedom and Freedom Aqua patient lifts, and to support in-person sales conversations happening through outside vendor partners. The brochure needed to introduce two distinct products, explain how the lift works across different rooms and transfer scenarios, and build a case for why the product improves both patient dignity and caregiver safety, all inside a single printed piece someone could hand across a table during a sales conversation.
Challenges: The brief came with two constraints that pulled in different directions. The client wanted both the Freedom and Freedom Aqua promoted, but only wanted the original Freedom, their best-selling product, physically featured in the photography and product shots. At the same time, they were firm that the piece stay "as simple as possible," which meant fitting an origin story, a full benefits list, transfer use cases, product features, and a spec comparison between two products into a compact eight-panel brochure without it feeling crowded or like a spec sheet.
My Approach: I worked within Mobile Patient Lift's existing brand system, its blue color palette, rounded panel shapes, and green accent icon style, so the piece would feel consistent with their other materials rather than introducing something new. To solve the one-product-two-products problem, I built the narrative and photography around the Freedom (shown in real home settings: a living room, a kitchen table, a garden) while introducing the Freedom Aqua through copy and a side-by-side spec table (Meet the Freedom Line) rather than through separate photography, so both products got real estate without needing double the visual assets.
To keep the simplicity the client asked for, I organized the content into clear, scannable sections rather than long paragraphs: a benefits list with consistent icon treatment, a "Transfer Options" panel breaking the product down by room (bed, bathroom, outdoors, any room), and a numbered features spread (01 through 06) paired with a single hero product shot. Each spread has one clear job, so a vendor flipping through it with a customer can land on the specific benefit or use case that matters to that conversation without hunting through dense copy.
Conclusion: The final brochure shipped within brand guidelines, hit the client's simplicity requirement, and gave their sales team and outside B2B vendors a single piece that could carry both products through an in-person pitch. This project demonstrated my ability to balance competing stakeholder requirements (marketing wanting two products, budget/production favoring one) inside a tight, real-world design constraint, and to translate a fairly technical medical device into content that reads clearly to a non-technical, often older, end user.
