Just Peachy! was a project I made purely for fun, and as a way to push my skills. I had never built a full vector asset from beginning to end in Illustrator, so I gave myself a subject I already loved: soju, one of my favorite drinks.
For inspiration, I looked to soju’s own advertising, which is bright, playful, and full of energy. I started with the essentials: the green glass bottle with its peach label, shot glasses, peach slices, and leaves. I drew each one as a clean vector so it could scale to any size and be reused in different ways.
The poster was where everything came together. I set the bottle and glasses against warm coral and orange tones, added bold “Just Peachy!” title lettering, and ran Korean text vertically down the side.
From there, I wanted to see how versatile the artwork could be. I stripped the bottle back to black and white line art and paired it with the phrase 복숭복숭해, a playful take on 복숭아, the Korean word for peach. That single-color version works well on a t-shirt and would be simple to screen print. I also scaled the bottle down and tiled it into repeating patterns in pink, orange, and red, which could carry over to phone cases, stickers, tote bags, or packaging.
With no client and no brief, I could experiment with every element. By the end, I had a poster, an apparel graphic, and a pattern set, all built from the same original illustrations and ready to grow into a full merch line. I also came away much more confident building artwork in Illustrator from start to finish.
THANK YOU FOR VIEWING THE PROJECT!
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