Role: Designer, Editor and Product Photographer.

Overview:

Climbing Steps, a parent company overseeing three distinct subsidiary brands: Mobile Stairlift, Mobile Patientlift, and Voltstair, required a comprehensive product catalog to showcase their entire product lineup. As the sole creator and overseer of this project, I was tasked with developing a visually appealing and informative catalog that effectively integrated the unique identities of each subsidiary brand while maintaining a consistent overall look and feel for the parent company.

Challenges:

Integrating three distinct brands with varying visual identities into a cohesive and unified catalog posed a significant challenge. Effectively showcasing a diverse range of products with clear and concise product descriptions and high-quality imagery was crucial. Furthermore, creating a visually engaging and easy-to-navigate layout that effectively communicated product information to the target audience while maintaining a consistent brand voice and visual style throughout the catalog, while allowing each subsidiary brand to retain its unique identity, required careful consideration and a thoughtful design approach.

My Approach:

To address these challenges, I began by thoroughly analyzing the visual identities of each subsidiary brand, identifying key brand elements and identifying areas for consistency. I then developed a content strategy that included clear and concise product descriptions, high-quality product photography, and a user-friendly layout for easy navigation. I designed a visually appealing and informative catalog layout that effectively showcased the diverse product range while maintaining a consistent brand voice and visual style across all sections. I employed strong visual hierarchy to guide the reader's eye and highlight key product information, such as features, benefits, and pricing. Finally, I developed a consistent color palette and typography system across the entire catalog, while allowing for subtle variations to differentiate between the subsidiary brands.

Conclusion:

The final product catalog effectively showcased the entire product lineup of Climbing Steps, successfully integrating the unique identities of each subsidiary brand while maintaining a consistent and professional overall look and feel. This project demonstrated my ability to design and produce high-quality print materials that effectively communicate complex information. I successfully integrated multiple brand identities into a cohesive and unified visual system, and created visually engaging and user-friendly layouts that enhanced the reader experience. Ultimately, I successfully translated client requirements into a visually compelling and effective design solution.