PBJ Marketing - Social Media Ad Campaign

Role: Graphic Designer

Overview:
PBJ is an award-winning marketing agency working across Paid Media, SEO, Website Design, Content Marketing, and CRO. They wanted to strengthen their brand presence and bring in new clients through a social media advertising campaign that felt visually engaging and true to who they are.

Challenges:
The ads needed to be visually distinctive and memorable while clearly communicating the agency's expertise and brand personality. Each variant also had to land its own message clearly on its own, since the campaign was designed to run several versions at once.

My Approach:
I built a series of social media ads around a playful "peanut butter and jelly" aesthetic that leaned into the agency's name and matched their innovative, fresh approach to marketing. Each ad variant carried its own slogan, which gave the campaign a built-in structure for A/B testing so PBJ could see which messaging resonated most with their target audience.

Conclusion:
The campaign delivered a set of visually engaging social media ads that captured PBJ's creative, vibrant brand personality while giving them a real foundation for testing different marketing messages against each other. This project demonstrated my ability to build advertising campaigns that stay on brand while giving a client the flexibility to test and optimize what they're saying.