Role: Graphic Designer

Overview:

PBJ is an award-winning marketing agency specializing in a wide range of services, including Paid Media, SEO, Website Design, Content Marketing, and CRO. The agency sought to enhance its brand presence and attract new clients through a visually engaging and impactful social media advertising campaign.

Challenges:

Creating visually distinctive and memorable advertisements that effectively communicated the agency's expertise and unique brand personality while also effectively conveying the core message of each ad variant.

My Approach:

To address these challenges, I conceptualized a series of visually appealing social media advertisements that incorporated a playful and creative "peanut butter and jelly" aesthetic. This unique approach effectively embodied the agency's innovative and fresh approach to marketing. Each ad variant featured a distinct slogan, allowing for A/B testing to determine which messaging resonated most effectively with the target audience.

Conclusion:

This project successfully delivered a series of visually engaging and impactful social media advertisements for PBJ Marketing Agency. The "peanut butter and jelly" aesthetic effectively conveyed the agency's creative and vibrant brand personality while also providing a strong foundation for A/B testing different marketing messages. This project demonstrated my ability to develop creative and effective advertising campaigns that align with client objectives and effectively communicate key brand messages.